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SMARTIFY CIC Win 3 Webby Awards for Augmented Reality & Art Recognition app ‘Smartify’

April 24, 2018 – Smartify, a Community Interest Company (CIC) won three Webby Awards for their augmented reality app ‘Smartify’.


Smartify was awarded the Webby Award and People’s Voice Award in the category ‘Art & Experimental’ and the Webby Award for ‘Best Use of Mobile Camera’. All three awards will be presented at the 22nd Annual Webby Awards ceremony in New York City, May 14th.

It is a huge honor and a remarkable achievement to win these awards, with over 13,000 entries from 70+ countries around the world, and 3 million votes cast in the Webbys People’s Voice Awards.

Smartify is a free app which helps people make meaningful connections with art. Using image recognition technology, Smartify instantly identifies artworks by scanning them in real-time on your smartphone.

Through Smartify, users can unlock the stories behind art, save the artwork and create a digital, personal art collection that can be shared with the Smartify community. The app is available at a global network of over 50 partner venues, including some of the world’s most popular museums such as the National Gallery in London, Rijksmuseum in Amsterdam and Smithsonian National Gallery in Washington, D.C.

Anna Lowe, Co-Founder & Head of Partnerships at Smartify, said: “Smartify originated from a genuine passion for art, and for the rich experience of learning about artworks while viewing them. We hope to reframe the use of mobile phones in the gallery space as engagement rather than distraction.”

To try out Smartify for yourself, you can download it on iOS and Android now.


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About Smartify

Smartify is Community Interest Company (social enterprise) with a mission to make art accessible and to support museums with audience insights and new data-driven revenue streams. Smartify’s free art platform is a mobile application which helps people make meaningful connections with art. Using image recognition technology, Smartify instantly identifies artworks by scanning them on your smartphone.

The SMARTIFY CIC team worked with MOBGEN | Accenture Interactive to implement some of the technologies used to power the Smartify platform. A Mobile Backend as a Service called Halo (created by MOBGEN) allows Smartify to store and retrieve all the relevant rich content, reducing development costs and time to market.


About Accenture Interactive

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. MOBGEN, now part of Accenture Interactive, was acquired by Accenture in 2016. To learn more, follow us @accentureACTIVE @mobgen and visit


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Anna Lowe

Director of Partnerships, Smartify

Nick Mueller

Creative Director, MOBGEN | Accenture Interactive