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DELIGHT YOUR END USERS WITH 360° VIDEO TECHNOLOGY

It’s been six months since the last article on some of this year’s upcoming technology trends. One of the trends, the 360-degree video, faced a big test when we helped Shell launch their first 360-degree video in collaboration with the Scuderia Ferrari F1 team in August.

 

For those who are not familiar with the term, 360-degree videos are also known as immersive or spherical videos. During playback, the viewer has complete control of the viewing direction like with a panorama photo. Most 360-degree videos are monoscopic, meaning that it is viewed as a flat image on a singular surface. This year, we have seen a big increase in 360-degree video production when video platforms like YouTube allowed you to upload and share the content. One of the biggest moves in 360-degree video support came from Facebook last year, when it opened the Facebook newsfeed to support 360-degree photos and video content. Through your Facebook newsfeed, you can now automatically view 360-degree videos and photos from your desktop (Chrome), smartphone, or virtual reality headset.

 

Last week, we hit a record breaking milestone with Shell when two Scuderia Ferrari F1 360-degree videos were published on the Shell Motorsports Facebook page. Combining the statistics of the videos showed that we have hit more than one and a half a million views in only a few days, making it the ‘highest organic (non-paid) reach of any Shell social media post’. The comments on the video have been amazing. People are loving it and sharing it with friends in huge numbers. MOBGEN:Lab played a vital role in working closely together with Shell on editing the 360-degree video that was captured by Shell to make it a fully immersive experience.

 

Check out the video here.

 

Not only did we design the 360-degree data interface for both Scuderia Ferrari F1 videos, we’ve also recently finished the complete 360-degree video production of the Shell Eco-Marathon. All videos are now available for free inside in the Shell Motorist app. MOBGEN:Lab has done all the coding in order to support 360-video technology inside the app, making it a modular platform that can be globally distributed across all markets where the Shell Motorist app is live.

 

 

 

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The time is now to reach out to your customers and provide them with immersive content. 360-degree video technology gives full flexibility to the viewer to explore all angles of the experience. It has also been proved that viewers are tempted to play the 360-degree multiple times since there is so much to explore. MOBGEN:Lab is excited to further explore the opportunities of 360-degree video technology by working with new professional gear that reaches the highest level of quality for your business.