Press Release May 2016.
MOBGEN has released a brand new update for the TOTO app adding more new and exciting features to the Android and iOS apps and the mobile-optimised website! The Onvoorspelbaar section, previously known as Columns, now includes in-app messaging and promotions. Users can now receive notifications within their apps on new events, games, results and promotions.
Dave van Velzen, marketing manager of TOTO: “For us it’s about an easy omni-channel experience for our consumer. It doesn’t matter where you are, we should always deliver quick access and very easy ways of playing our games. With around five thousand retail sales points and all the digital possibilities we’re always nearby the Dutch consumer.”
In-App messaging and promotions
These notifications are similar to the voucher codes that users are already familiar with. They offer a bigger variety of discounts, rewards and bonuses, and the users will be able to enjoy the promotions in both the Betslip and TOTO-13 where they can place their bets.
Onvoorspelbaar is the section where sports journalists and commentators from TOTO publish articles about games, players, and competitions. With this new update, they can now add rich content like YouTube videos and images to their articles to make them more interactive.
Point of Sale (POS) Success
The in-store (point of sales) devices, which were distributed last December have been a great success! Users are enjoying faster, more efficient and easier betting by using the Android app with the physical devices which are available in the Primera stores around the Netherlands. Due to great results, TOTO is planning to broaden their portfolio of games to be made available at the POS, so stay tuned!
For more information about the app, and to download the links to the app stores, click here.
To read the interview with TOTO’s marketing manager Dave van Velzen on TOTO’s omnichannel approach, click here.