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During the last week of May, the city of Amsterdam hosted the 11th annual TNW Conference, a technology gathering that brings together the world’s top technology leaders. As part of the tech week program, an initiative called Launchpad Meetups was organised to allow young creatives to pitch their revolutionary ideas inside the board rooms of corporate members to help them solve their innovation challenge. MOBGEN:Lab was one of the four creatives that got selected to pitch in front of the Port of Amsterdam supervisory board.


Every year, the Port of Amsterdam welcomes around 140 cruise ships with approximately 300.000 passengers who are warmly welcomed upon their arrival in the capital city of the Netherlands. The challenge that MOBGEN:Lab needed to solve was to showcase what experience and other possibilities ‘Augmented Reality’ could offer the passengers while cruising on the North Sea Canal. Travellers today are looking for an intuitive, rapid and personalised experience. Exploring new places is about getting inspiration and sharing this with friends and family. MOBGEN:Lab displayed how our modular framework HALO could use advanced image recognition technology to deliver engaging content, while also allowing users to create and share their own content. It’s the perfect tool to give the modern traveller superpowers and explore new content.


Our LAB team succeeded and was named WINNER of the innovation challenge that was supervised by the board! Being named winner of the challenge means that the LAB team will get further in touch with the business unit of the Port of Amsterdam before the summer to discuss how MOBGEN technology can play a vital role in solving their innovation challenge.


Watch a video of our winning case: