MOBGEN Press Release August 2015
The Red Dot jury has made its decision: the outstanding FLUX:FX audio manipulation app has won the sought-after Red Dot: Best of the Best award for interface design and user experience. The international jury members judged each of the 7,451 entries for their creativity and unique design quality, with only 81 receiving the rare accolade. That puts FLUX:FX in the top 1-2% of all design entries.
MOBGEN Chief Creative Officer Nick Mueller: “The Red Dot awards are considered the ‘Oscars’ of the design world, so we are extremely proud to be recognized amongst the best of the best!”
FLUX:FX has been developed by NOIISE, an entity established by legendary guitarist, singer and frontman Adrian Belew in conjunction with MOBGEN and Elephantcandy. FLUX:FX is a multi-effect audio processor app for the iPad that lets you ‘play’ your effects. Innovative, intuitive and exciting, FLUX:FX lets you manipulate any audio signal into something entirely new, and redefines the possibilities of audio design and live performance in an app with an almost unlimited range of effect options. FLUX:FX is a truly authentic digital platform for designing your sound, with a stunning fluid interface and a clear focus on usability and touch-based functionality. The Red Dot award is the third industry accolade that the app has gathered, after previously winning both the Sonic Joy and mFWA awards.
“The creative industries are experiencing a period of growth. Ever new trends in digital communications, but also in event and print, lead to greater diversity and create new specialty areas,” says Professor Dr. Peter Zec, founder and CEO of the Red Dot Award. “Based on its international expertise and evaluation of the Red Dot Award: Communication 2015, our jury can confirm this trend, not least because of the new record number of entries and a noticeable increase in quality. Their achievements show that the winners can go beyond the industry standards. That has secured them one of the most renowned hallmarks of quality which will help them to communicate their success to the world: the Red Dot”.
Awards ceremony and exhibition
The winners will be celebrated at the official awards ceremony on 6 November 2015 in the Konzerthaus in Berlin. Afterwards the E-Werk in Berlin will serve as the venue for the Designers’ Night, a fantastic party during which the winners’ exhibition “Design on Stage” will be launched.
The Red Dot Design Award
The Red Dot Design Award is one of the world’s largest and most distinguished competitions. Since 60 years, the Design Zentrum Nordrhein Westfalen honours excellence in design. The name and brand of the competition which today is well-known internationally were developed in the 1990’s by Prof. Dr. Peter Zec. The sought-after Red Dot established itself as a recognised seal of quality and is awarded in the disciplines of Product Design, Design Concept and Communication Design.