MOBGEN Message March 2016.
Over the last 50 years, Shell has continuously been at the forefront when it comes to innovation into fuels, and is expanding this into the digital age with the Connected Car programme recently launched at the Mobile World Congress in Barcelona. We live in a world where information is accessible at our very fingertips, and the main struggle that Shell customers are faced with is the waiting time at gas stations. Providing a simple, efficient, and more advantageous service via a digital drive through, is the way in which Shell is determined to revolutionise the welcome to Shell experience.
Refuelling can be stressful, and Shell is committed to improving the customer experience by initiating the Connected Car programme. The Shell Connected Car API is going to cover four key services that are currently available in the Motorist app, namely Station Locator, Fill Up and Go, Shell Drive and Loyalty. MOBGEN has developed these services from scratch, making them accessible for Motorist users around the world. MOBGEN is going to act as the technology partner to transfer these services into the Connected Car API. The aim will be to help customers organise their lives in an efficient manner, be able to pay for fuel quickly and seamlessly without getting out of their car and finding the nearest Shell Station.
Shell has put in a great deal of research into the Connected Car space, and found that this is a major step into the Internet of Things (iOT). The API will become available for third party developers to create their own connected car experience in order to service cars in the future.