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Dutch supermarket PLUS launches mobile app for customers

MOBGEN News June 2016.

In collaboration with MOBGEN, PLUS has launched an app to help customers do their shopping even faster.

PLUS aims to be the number one supermarket in the Netherlands, with the company’s turnover growth increasing greatly last year. Further optimisation of the omni-channel strategy is an important focus for PLUS, and to help better their customers’ shopping experience, PLUS has launched their consumer app on the most widely used digital channel, the mobile. The PLUS app lets you quickly and easily create a shopping list, order groceries, view promotions, and find the nearest PLUS supermarket.

Tamara Smith Zonneveld , e-commerce manager PLUS retail: “PLUS also has big digital ambitions. Last year, the e-commerce website was launched and the launch of the customer application is an important step in the further optimisation of the digital channel. Helping PLUS customers with a good smartphone app is a critical part of our growth strategy. I am therefore delighted that we are launching this mobile app with the combined team of PLUS and MOBGEN.”

Michiel Ebeling, CCO MOBGEN: “Together with PLUS and its customers, we have worked closely in recent months to realise this application. The team is very excited about the partnership and launch. We look forward to adding extra functionalities to the app to further inspire the PLUS customers, and to make grocery shopping easier. Helping the customer is central to everything we do for PLUS.”

PLUS and MOBGEN continue to work intensively this year to further optimise the mobile channel for PLUS customers and adding relevant services.

The app is available on iPhone and Android smartphones and free to download from the following links:

Apple or Google Play