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Creating opportunities for young talent

MOBGEN believes working together with the best (technical) universities all over the world helps us to fuel our innovation, research capabilities and attract talent for our fast growing company. We believe in structural and measurable innovation. For this reason, new perspectives are constantly needed to keep the information coming on what’s new, what people need and what people want. MOBGEN: Lab specialises in exactly those things and connects with Universities such as TU Delft, University of Málaga, University of A Coruña and others to continue pioneering and experimenting.


As summer comes to a close, a team of young talented students from Stanford University leaves the MOBGEN Amsterdam office. In early July 2016, three students from Stanford University, California came to the Amsterdam office to share their innovative ideas and newly acquired expertise for app development. In the time they’ve been here, they’ve managed to develop a working platform on which location-aware audio tours are facilitated for iOS and Android users. What follows is an explanation of what their app does and how it fits into current market trends.


With the explosion in popularity of Pokemon Go, Google’s recent acquisition of Waze, and Uber’s continuing domination of the taxi industry, it has become more and more apparent that location-aware apps are on the rise. The synergy of GPS technology and powerful smartphone platforms has transformed the mobile application space in the last few years. Users are flocking from traditional low-tech services to mobile platforms that undercut their competitors – showcased by AirBnB’s recent transformation into a major competitor in the hospitality industry. By realising, recognising, and adapting to these changes, companies like MOBGEN can provide innovative and ultimately highly lucrative solutions.


At MOBGEN Lab, the three students from Stanford University in California developed a location-aware tourism platform that reflects these changing times. Instead of relying on the conventional model, in which human guides lead groups of people along a preset course about a city, museum, or landmark, the platform, called ‘Amble’, connects tourists with local insider knowledge to which they can listen on their own terms. Users view, sample, and ultimately add to their tour list Amble audio guides from local points of interest. They then wander along this self-determined route, guided by Google directions. When a user comes within range of a point of interest they’ve selected, ‘Ambles’ from this location begin playing in the background. The platform displays the original route of the tour’s author, allowing users to closely trace the steps of the locals to which they listen. Because these audio guides are created by locals, Amble is able to deliver uniquely personalised information and an intensely immersive experience.