Chatbots are by no means a new phenomenon, with the first successful chatbot created by Joseph Weizenbaum in the 1960s. However, with the recent upsurge in the popularity of messaging apps and continuous advancements in artificial intelligence, chatbots are now seen as the technology of the future. It is from such popularity and technological advancements that MOBGEN decided to create a white paper about chatbots and the benefits of their use.
When running a successful business, knowing where your customers spend time and how to reach them is invaluable. With the emergence of new innovative technologies and an increasing number of customers spending their time in messaging apps, the use of chatbots could be a beneficial addition to your business. Chatbots provide a gateway to valuable conversations and increased interaction speed, not only giving your business an opportunity to increase overall customer satisfaction but also to give yourself a modern edge that allows your customers to obtain desirable information more efficiently.
In the white paper, we look at examples of efficient uses of chatbots such as:
- Digit, which helped its customers save over $250 million within one year after launch.
- KLM, which handled approximately 35,000 private messages in the first quarter of 2016. These messages were managed by chatbots together with a 200-employee support team worldwide.
MOBGEN’s white paper not only outlines the benefits of using chatbots in business, but also helps explain the types of chatbots available, the current best practices in different industries and importantly, how to get started with chatbots.