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The 10 Commandments of Mobile Loyalty

At the start of 2015, the number of mobile telephone subscriptions worldwide totalled 7.2 billion. A figure which annually increases by 5 percent. During the year’s first quarter, more than a third of the world’s eCommerce purchases were made via the mobile channel. In the same period, the IOS and Android apps stores were offering more than 2.5 billion apps between them. Consumers now spend more time using these apps than they do on their desktop or mobile web.

In a world where brands have to fight increasingly hard for consumer attention, it is essential to remain within reach throughout the entire customer journey. Now that the vast majority of consumers are mobile, brands have no choice but to follow suit. Claiming a space via the mobile channel is therefore a key challenge for every marketer. This battle is already in full force. And the arena is multi-faceted and intense, just like the relationship between consumers and their mobile phones.

This whitepaper lays out the 10 most important conditions to be met to achieve optimal contact with the modern consumer. To establish them, MOBGEN analysed the most important functionalities incorporated in the world’s most successful apps. MOBGEN has named these conditions ‘The 10 Commandments of Mobile Loyalty’.

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