Mobile Generation,
best practices
Publishers
Several Publishing companies started launching dedicated mobile versions of their web-sites.
Dutch best practice: Ilse media's Nu.nl, mobile.fd.nl, m.nrc.nl, telegraaf.mobi
International best practise: m.cnn.com and bbc.co.uk/mobile.
In addition publishers have launched downloadable apps:
Netherlands best practise: Nu.nl and FD
NB. The cases listed under 'best practices' are there to inspire you about the latest possibilities of mobile marketing in different categories.
The cases listed above are not developed by MobGen.
Best practices
Publishers
Airlines
Automotive
Fast Moving Consumer Goods
(Branded) Mobile guides
Promotional activities
