MobGen - Put your brand in their pockets

Management Team

Ron Vrijmoet | Managing partner

Ron Vrijmoet is co-founder and Managing Partner of MobGen. Prior to the launch of MobGen in January 2009, Ron Vrijmoet was Chief Operating Officer Europe for JWT/WPP, one of the world largest marketing services firms.

Prior to the COO role, Ron worked internationally for WPP in Asia, London, Copenhagen and Frankfurt on the marketing & communication activities of international brands like Unilever, Vodafone, Kraft, Shell and Bosch.

Ruud de Back | Managing partner

Ruud de Back has a master degree in economics, beginning his career with 5 years in management consultancy then moving into the multi-media industry as an entrepreneur around 10 years ago.

He has founded and managed several companies in the mobile, internet and creative marketing space. Currently Ruud is the managing partner of www.TOHARU-ventures.com - a shareholder in MOBGEN. He is also actively involved in the business development of Mobgen.

Richard Olyerhoek | Head of IT

Richard Olyerhoek is an experienced project manager, having worked in the IT and Telecommunications industry for more than 7 years. After being closely involved with the start-up of MobGen, Richard became CTO of this company. Previously Richard was a CTO at Sportdreams, responsible for creating, developing and publishing online fantasy games for companies such as Telegraaf, Hyves, RTL, Voetbal International, Singtel and MundoDeportivo. Richard holds a degree in Information and Communication Technology.

Nick Mueller | Creative Director

Nick Mueller is Australian born and bred, with a degree in Entrepreneurial Design and over a decade of experience in developing interactive campaigns for brands such as Coke, Lexus, Mainland, SingTel, Vodafone, Telstra and NAB, as well as supporting digital development for TV channels 10, 7 and the Foxtel network. He has the distinction of creating the first mobile content to be downloaded in Australia (as Creative Director of BlueSkyFrog, the original mobile service portal), going on to work with a number of digital- and mobile-centric creative agencies including 6 years with Legion Interactive in Sydney. In 2007 he moved to Amsterdam to take up the Creative Director role for the Triscreen Media Group.

As MobGen's Creative Director Nick manages the design | concept team, bridging the gap between creative ideas and technical possibilities. He is working on improving his Dutch...