our agency
About MobGen
MobGen is a full service mobile marketing agency offering an integrated approach to mobile marketing, mobile business solutions and mobile advertising. MobGen's team offers a unique and award-winning combination of 14+ years of experience in mobile technology and 20+ years of experience in marketing, creativity, media and communication. Growing from a small core group in 2009, the company now comprises of a staff of more than 60 experts, allowing MobGen to implement highly innovative mobile solutions across the globe, quickly and efficiently.
Under our MobGen label we help our clients to use the mobile channel as an effective channel for interaction with clients, investors or employees.
The products and services that MobGen offers are divided into five categories: strategy, creative, technology, media and business solutions.
Strategy: Audits of mobile activities, mobile strategy development, app strategy development, user/usage analyses etc.
Creative: concept development, mobile site design, mobile app design, UI/UX design, banner/pre-roll advertising for mobile etc.
Technology: benchmarking, mobile site production, mobile application production, mobile campaign production, hosting & maintenance etc.
Under our MobGen Media label a number of specialists offer our clients: mobile media strategy, effective advertising creation, media planning & buying, campaign optimization, ad serving, mobile traffic analysis & reporting and SEO. To get the best results in the mobile channel we work closely together with our international media partners.
Under our MobGen Business Solutions label we help clients to open their internal business systems via mobile applications. This results in mobile platforms for B2B or B2E interaction.
MobGen currently works with international clients like Shell International, Uniekaas, ABN AMRO, Vodafone, Unieboek, Heineken, Redevco, KNVB/Ons Oranje, Heinz, General Motors and DirckIII.
Management Team
Ron Vrijmoet | Managing partner
Ron Vrijmoet is co-founder and Managing Partner of MobGen. Prior to the launch of MobGen in January 2009, Ron Vrijmoet was Chief Operating Officer Europe for JWT/WPP, one of the world largest marketing services firms.
Prior to the COO role, Ron worked internationally for WPP in Asia, London, Copenhagen and Frankfurt on the marketing & communication activities of international brands like Unilever, Vodafone, Kraft, Shell and Bosch.
Ruud de Back | Managing partner
Ruud de Back has a master degree in economics, beginning his career with 5 years in management consultancy then moving into the multi-media industry as an entrepreneur around 10 years ago.
He has founded and managed several companies in the mobile, internet and creative marketing space. Currently Ruud is the managing partner of www.TOHARU-ventures.com - a shareholder in MOBGEN. He is also actively involved in the business development of Mobgen.
Richard Olyerhoek | Head of IT
Richard Olyerhoek is an experienced project manager, having worked in the IT and Telecommunications industry for more than 7 years. After being closely involved with the start-up of MobGen, Richard became CTO of this company. Previously Richard was a CTO at Sportdreams, responsible for creating, developing and publishing online fantasy games for companies such as Telegraaf, Hyves, RTL, Voetbal International, Singtel and MundoDeportivo. Richard holds a degree in Information and Communication Technology.
Nick Mueller | Creative Director
Nick Mueller is Australian born and bred, with a degree in Entrepreneurial Design and over a decade of experience in developing interactive campaigns for brands such as Coke, Lexus, Mainland, SingTel, Vodafone, Telstra and NAB, as well as supporting digital development for TV channels 10, 7 and the Foxtel network. He has the distinction of creating the first mobile content to be downloaded in Australia (as Creative Director of BlueSkyFrog, the original mobile service portal), going on to work with a number of digital- and mobile-centric creative agencies including 6 years with Legion Interactive in Sydney. In 2007 he moved to Amsterdam to take up the Creative Director role for the Triscreen Media Group.
As MobGen's Creative Director Nick manages the design | concept team, bridging the gap between creative ideas and technical possibilities. He is working on improving his Dutch...
news & media
Press
PDFMobGen officiële partnet Google GetMo
9 Mei, 2012
PDFDirck III slijterijen kiest MobGen voor de introductie van een nieuwe online portal.
9 February, 2012
PDFTjiezi op zoek naar The Voice.
25 January, 2012
PDFMobGen start Media Divisie geleid door Michiel Ebeling.
23 January, 2012
PDFMobGen lanceert INSIDE ENERGY applicatie voor Shell International.
19 January, 2012
PDFVodafone kiest MobGen voor introductie van "Power to You" mobiel platform.
18 November, 2011
PDFCBRE lanceert een online recruitment platform 'Werken bij CBRE' in samenwerking met MobGen.
13 October, 2011
PDFIAB Netherlands Handbook Mobile Advertising powered by MobGen
4 October, 2011
PDFUniekaas lanceert nieuw 'Tjiezi' merk met unieke 'emoticon' campagne.
2 September, 2011
PDFGoudkoorts in zakelijke app-markt
16 August, 2011
PDFNederlandse uitgeverij en mobile marketing bureau lanceren wereldwijde book-store voor iPad.
15 Juni, 2011
JPGMobGen launches new iPad & iPhone app Talk Memory
9 Juni, 2011
PDFUniekaas kiest voor MobGen als online/mobile agency.
27 Mei, 2011
PDFREDEVCO kiest voor MobGen als online/mobile agency.
13 Mei, 2011
PDFMobGen develops the Opel pre-launch Opel Ampera iPad campaign.
14 April, 2011
PDFWE Fashion goes mobile with the support of MobGen and TBWA\BEC.
8 April, 2011
PDFMobGen selected for global mobile-marketing assignments for Shell International.
25 Maart, 2011
PDFEERSTE UITREIKING MOBILE MEDIA & MARKETING AWARDS SUCCES [NL]
25 January, 2011
PDFMOA kiest voor MobGen als online/mobile agency [NL]
17 November, 2010
PDFPiccolo Picture Books releases two new picture books: Liesl learns to swim & I really have to go!
16 November, 2010
PDFMobGen and Dutch publishing house Unieboek | Het Spectrum present: Piccolo Picture Books
20 September, 2010
PDFHeinz / Amoy appoints MobGen for online & mobile campaign
7 July, 2010
PDFMobGen launches OnsOranje / Staatsloterij iPhone application and a YouTube Channel
11 May, 2010

Our HQ address