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Mobile Generation - put your brand in their pockets


Welcome to the Mobile Generation

Advertising on a screen is no longer bound to TV and PC. This is where Mobile Generation (MobGen for friends) comes in. MobGen is a full service mobile marketing agency. It is a partnership between Triscreen Media Group (one of the world's leading mobile content providers) and a team of experienced marketing services professionals (from WPP and IPG, two of the world's biggest marketing-services groups). We offer advertisers access to our experiences in mobile technology, mobile traffic generation, marketing know-how and creativity.

MobGen supports advertisers to make use of the new opportunities that the mobile channel offers (see best practices).
We have a practical, performance driven approach to Mobile Marketing & Advertising (see MobGen Product & Services). It allows advertisers to implement, test and optimize mobile marketing as a stand-alone activity or as part of an integrated marketing program. MobGen has offices in Amsterdam, Sydney, Toronto, Madrid and Sao Paulo making it is easy to implement globally.

Facts

Smart phones - worldwide 139 million new smart phones in 2008: +13,9% vs 2007, of which 10 million iPhones (*PWC 2008).
Smart phones - western Europe 32 million smart phones sold in 2008: +36% vs 2007 (*PWC 2008).
Smart phones - Despite just 8% of the smart phone market share, the iPhone generates 43% of the mobile web requests.